AI Insights · Timothy · January 2022
Top 5 Beauty Retail Apps on Android in Belgium Q4 2021
Discover the performance trends of the top beauty retail apps on Android in Belgium during Q4 2021. Insights include weekly downloads, active users, and revenue trends.
The fourth quarter of 2021 saw notable performance trends among the top beauty retail apps on the Android platform in Belgium. Here's a detailed look at the weekly downloads, active users, and revenue for the top 5 apps, based on data from Sensor Tower.
ICI PARIS XL – Beauty experienced a steady increase in weekly downloads, peaking at around 2.1K in the week of November 22. The app also saw a consistent rise in weekly active users, starting from 3.6K at the end of September and reaching a high of approximately 6K in late November.
RITUALS - Cosmetics showed a gradual increase in weekly downloads, with a peak of about 1.5K in the week of December 13. Weekly active users for the app remained relatively stable, fluctuating between 4.2K and 5.1K throughout the quarter.
Douglas – Parfüm & Kosmetik had a more modest performance in terms of weekly downloads, which increased from 104 at the end of September to a peak of 497 in mid-December. Weekly active users for Douglas grew steadily from 594 in late September to a high of 1.05K in mid-December.
Beauté Privée saw a consistent rise in weekly downloads, peaking at 246 in early December. The app's weekly active users showed fluctuations, starting at 4.7K at the end of September and reaching a high of 5.5K in mid-October.
SUGAR Cosmetics: Shop Makeup had a steady increase in weekly downloads, peaking at 237 in early November. The app's weekly active users saw a gradual rise, reaching a peak of 464 in early November before declining to 269 by the end of December.
For more detailed insights and data, visit Sensor Tower.